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Lexus & Sports Illustrated Present the “Tori 500″ Campaign for 2012 GS [video]

Lexus has teamed up with Sports Illustrated swimsuit model Tori Praver to promote their 2012 GS and has created an entire campaign around it, which includes an iOS camera app called SUPERMODELED, which allows users to place the model in their own photos. There’s also going to be a Tori 500 game, which will have users drive around Praver’s bikini-clad body in a Lexus GS. Lexus has also taken out a number of adds in the upcoming of Sports Illustrated Swimsuit Issue, so make sure to grab that new issue!


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