Tag Archives: basketball

All-Star Weekend was insane out here in L.A. and, of course, Nike was at the heart of it all. Check out pics from “Nike Sportswear” that was held at Hollywood & Vine, where basketball and culture converge in Los Angeles. … Continue reading

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Kobe’s Black Mamba movie launched on Friday Night (or really Saturday morning at 1 a.m.) on Facebook, while at a Kobe/Kanye party at Drai’s at W Hollywood and the Nike Sportswear at Hollywood and Vine space. The film’s launch was followed by … Continue reading

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Nike has announced an all-new LeBron James signature shoe, LEBRON 8, just in time for the new season. Built on a basketball-specific Max Air 360 unit, it also feature Flywire technology for ultimate cushioning with lightweight comfort and lockdown control. … Continue reading

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Basketball fans have been anticipating more details on the upcoming NBA 2K11 ever since the news dropped that Jordon will grace the cover. 2K Sports have now revealed The Jordan Challenge, a new game mode for the latest iteration of … Continue reading

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