The DUB Car Show and Concert Tour at the Los Angeles Convention Center marked DUB Magazine’s 5th year holding the ultimate automotive lifestyle event. One word describes the jump off event in Los Angeles on April 17th – “SPECTACULAR!”
It was marked by a cast of hip-hop and rap superstars eager to entertain the crowd of over 24,000 that mobbed the show. Both major sponsors and small vendors just getting acquainted with the DUB lifestyle showed up with plenty of enthusiasm vying to impress the crowd with their latest wares.
Walking around the show, it becomes clear that this event is no ordinary car show. The overall atmosphere was electric. The crowd was bombarded by pyrotechnic performances by The Clipse, Fabolous, Guerilla Black, T.I., Trillville, Twista, and the X-Ecutioners. Our team of hosts included FHM model Vida Guerra, Nick Cannon, Bernard Hopkins, and DeJai and Romeo of the Goodfellas (Power 106FM) and provided exciting commentary for the show. Celebrity appearances were not limited to the Main and Pepsi stages. Many were seen walking around and checking out the latest automotive trends. NBA star Chris Mills (Atlanta Hawks), actor Danny Trejo (Heat), DJ Lady Tribe (model and DJ), Joel Madden (Good Charlotte), Reggie Bush (USC Football Running Back), actor Rick Gonzales (Old School and Coach Carter), Sen Dog (Cypress Hill), Taboo (Black Eyed Peas), Tek (Real World Hawaii), NFL star Willie McGinest (New England Patriots), and Wilmer Valderama (The 70’s Show) were all enjoying the scene.
This year’s Los Angeles DUB Show was dominated by the hot Chrysler 300C and Dodge Magnum, many of which were sporting massive 22-inch chrome wheels and Lamborghiniesque doors. Exotic whips that you’ve only seen on MTV Cribs or in music videos dotted all four corners of the show. Name a car and it was there. Some of these vehicles are properties of Los Angeles glitterati Willie McGinest, Latrell Sprewell, Chris Mills, Shaquille O’Neal, and Snoop Dogg. The best Imports, Trucks, and SUVs in Southern California were also present and awed and inspired the crowd.
Platinum Motorsports’ parquet floor of exotic rides was the most impressive exhibit at the show. It was like walking into an exotic car dealer’s showroom with GQ-looking gentlemen in expensive Italian suits greeting oglers. Platinum had about 16 exotic cars on display and none of them was worth less than $80,000!!! Well... except for that golf cart-looking Mercedes-Benz Smart Car. Ferrari, Lamborghini, Bentley, and BMW were well represented at Platinum’s booth.
If off-the-hook Hip-Hop performances, celebrities, exotic cars, and hot models weren’t enough audiovisual stimulation, sponsors put on an impressive eye candy display of products and provided even more entertainment at their exhibits. A huge crowd by the Pepsi watering hole was always assembled to sip refreshing Pepsi beverage and listen to the X-Ecutioners flaunt their mastery of the turntable. Rockstar Games brought an entire arcade to the show to give attendees the first shot at playing Midnight Club 3: DUB Edition. BFGoodrich Tires had big screen actor Danny Trejo sign autographs at their gigantic booth. Boost Mobile installed a Phone Booth at their lounge-like indoor exhibit, while a Freestyle Motocross exhibition with a gnarly bike ramp for doing back flips was part of their outdoor display. Bud Light and Budweiser were showcasing a duo of smooth-looking DUB Edition Chrysler 300C and Dodge Magnum in their booth. The DUB Show in Los Angeles would not have been a great success without the support of our additional sponsors Audiobahn, Borla, Dropstars, DUB Air, DUB Mag Audio, Hot Wheels, Michellin Tires, Mr. Clean Auto Dry, Sprewell Motorsports, TIS Wheels, Tyco RC, and XM Satellite Radio. For more info on our next tour stops, log onto www.dubmagazine.com/dubshow
Photos: Greg B.