Lexani Motorcars is known not only for their flashy wheels, but also their skills at working with high-end luxury and exotic vehicles. When it came down to choose something to showcase at SEMA, they decided to change it up a bit and wanted something “exclusive, but still relatable to a broader audience,” as mentioned by Carlos Parrott, VP of marketing and project director for Lexani. “The limited edition Demon was already on order and came along at the perfect time!”
Working with famed West Coast Customs, both crews collaborated on a rendering and stuck to it, which made the project as seamless as builds of this caliber go. Because they didn’t want to destroy the Dodge by cutting it up and doing a bunch of “corny” add ons to the exterior that would only decrease the value, Lexani was methodical with their approach to the modifications, only choosing what they deemed tasteful, yet bold.
To make their vision come to life, they also enlisted TS Designs for a subtle, one-off widebody kit. It added an extra 2” to the rear with rocker panels. West Coast Customs added the bespoke red mirror Vivid vinyl jagged edge wrap that makes it stand out in a room filled with other show-worthy rides. The one-off rear carbon fiber APR wing and front splitter adds to the overall appeal of the Demon’s striking good looks.