Kobe’s Black Mamba movie launched on Friday Night (or really Saturday morning at 1 a.m.) on Facebook, while at a Kobe/Kanye party at Drai's at W Hollywood and the Nike Sportswear at Hollywood and Vine space. The film’s launch was followed by a performance with Kanye West. So far, there as been more than 840,000 hits.
The Black Mamba, starring Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo, is a Nike Basketball production directed by Robert Rodriguez. In Rodriguez’s trademark style, the film showcases Kobe as he fights to protect the game of basketball against all who wish to destroy it — and him.