Hyundai officially launched their U.S. motorsports program that will be co-sponsored by Rhys Miller Racing and Red Bull Energy Drink. Hyundai and RMR aren't wasting any time getting down to business as they are currently working on the 550-hp RMR Red Bull Hyundai Genesis Coupe drifter. Hyundai is obviously piggy backing off the success of the Hyundai Genesis sedan and is looking to develop the Genesis Coupe into a drift car with a 550-hp engine and a lightweight, rigid chassis. Hyundai is definitely stepping things up and looking to become a force to be reckoned with now and in the future. Watch out!