Since the age of 14, Bow Wow (born Shad Gregory Moss) has been no stranger to success, playing lead roles in “Like Mike” (Fox, 2002), “Johnson Family Vacation” (Fox, 2004) and “Roll Bounce” (Fox, 2005), and most recently co-starring in the cult hit “The Fast and the Furious 3: Tokyo Drift” (Universal, 2006).
In addition, since 2000, he’s completed four albums—Beware of Dog (So So Def, 2000), Doggie Bag (So So Def, 2002), Unleashed (Columbia, 2003) and Wanted (Columbia, 2005). Unleashed went Gold and the rest Platinum, with Beware of Dog going double Platinum. Add up all accomplishments and his constant touring, and Bow Wow is, well...filthy rich! Of course, there is more on the way...Bow Wow has also committed to appearing in at least two more film roles.
Not bad for the kid who made his first television cameo appearance as Snoop Dog’s out-of-control six-year-old little brother, who jumped up and down on the couch in the beginning of the “Gin and Juice” video. “I use my movie career as my second route,” he explains. “When the music stops, it gives me another opportunity to do something else that I really love to do.” The fame and fortune that Bow Wow has amassed is the subject of many teenage (and adult) fantasies.
As one of America’s leading teen heartthrobs and symbols of young wealth, Bow Wow admits his blessings, yet appears unconsumed by his success. “I built my camp LBW Entertainment (a.k.a. LB DUB Gang) around a lot of cool and great people that keep me humble and keep me being myself,” he says. “I know how important it is for me to stay grounded and just be that cool cat that everybody knows Bow Wow for being. When I do that, it just puts me in a whole ’nother field—it keeps me right.”
On an early Friday morning at Bow Wow’s 14,000-square-foot Atlanta estate, rather than taking a swim in his pool or a dip in the Jacuzzi, the 19 year-old, self-proclaimed “Prince of the ‘O’ Town” (Ohio) is up in full gear. Today, he comes across more like a valet parking attendant on the grind than a superstar. This morning’s task is shifting cars in and out of his circular driveway and three-car garage, making sure all of the freshly detailed autos are in their proper position for the DUB photo shoot.