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Monday, 20 March 2006 23:37

Ludacris & DTP

Written by Tamara Warren

Ludacris & DTP“Yeah... we gon’ send this one out to everybody that put mo’ into they cars than they do they relationship. Let’s ride.”

That’s how Ludacris kicks off his hit song “Two Miles an Hour,” with words that prompt a guilty smile.

“Men put more into their car than they do into their relationships because cars don’t talk back to them,” Ludacris explains, phoning in from his Atlanta office. He definitely has an old-timer’s approach to the car game, reflecting Southern tradition. “People take pride in old school in Atlanta, Georgia,” he says.

It’s safe to assume that Ludacris is an expert on the matter of what’s hot on the Atlanta streets. He and his fly rides are as much a state symbol as a sweet Georgia peach. With a slew of hits 10 million records deep, it seems that Ludacris is continuously besting himself. After The Red Light District (Def Jam, 2004) debuted Number One on the Billboard charts and went platinum twice, he’s going for it again with the compilation Ludacris Presents...Disturbing Tha Peace (Def Jam, 2005).

With a modest record empire building steam under the DTP imprint, it’s no secret that Luda has reached icon status, and he’s taking others with him for the ride straight to the top...Bobby Valentino, Playaz Circle, DJ Jaycee, I-20, Norfolk, Lil’ Fate, Field Mob, Shareefa, Shawnna, and rock band Lazy Eye.

Ludacris & DTP

Those close to Luda cite his work ethic, his timeliness, and his business savvy. However, when listening to his music, another side of his personality comes across—the identifiable party jams. In song, he’s like the guy in high school you wanted to roll with on the weekends because where he was, so was the party.

Luda. Yesss, seven cars, eight cribs and ain’t a damn thing changed/I’m still pumpin’ 10 Kickers, still grippin’ the grain/Still candy in the paint, still ridin’ them thangs.

It’s clear that riding is sacred to Luda, whose natural tambour is soft and reflective, as his verse continues.

And most my folks would say I’m happy, but I still feel pain/Until I, jump in my ride, that’s my only escape.

Luda is quick to admit that his time behind the wheel is important to him and key to the process that makes Luda a hit machine. “In Atlanta I pretty much do a lot of driving,” he says. “That’s what I’m known for, writing in the car. That’s the perfect instance to listen to an instrument. And then, when you feel writer’s block, you ride around and clear your head.”


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