While Rakim may have put us all up on the true meaning of the term MC, crowd motivation has also long been in the job description of the DJ. The Virgin Islands and now South Florida’s finest turntablist, DJ Irie, has been swaying party-goers with his vibrant personality and his skills on the wheels for years.
While he can currently be heard on WEDR 99 Jamz on the FM dial in the Sunshine State, club hoppers from Miami to Michigan all know how intensely Irie works the ones and twos in person. Glitterati like P. Diddy and Pat Riley have all employed the stylings of this highly sought after, and even more highly motivated, soul assassin.
However, Irie’s humble beginnings as an intern at the station for which he is now the franchise personality demonstrates the power of his work ethic and determination to ride his talent to the top. Throughout the 90’s, DJ Irie used the mastery of his craft and engrossing attitude to build a name for himself in the game; a regular slot at Planet Hollywood in Coconut Grove helped grant Irie some much needed exposure and experience in dealing with a diverse and demanding crowd. From there, Irie remained on his grind, at last landing a coveted place on one of Florida’s premier radio stations. Once the airwaves gave Irie an opportunity to share his charm with the expansive listener base of 99 Jamz, work arrived in an avalanche-like rush. Suddenly, everyone everywhere began calling faster than Irie could nudge the cross fader and drop a needle at; now regular nights for Irie are filled with starring sets at the most exclusive club venues - you know, the ones, behind the red velvet ropes and manned by bouncers that make NFL linemen look like Verne Troyer - including the uber-hip Mansion and Crobar, provide Irie with the hippest people to engage with his finest vinyl.