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Friday, 20 July 2007 00:26

Daisuke Kuwayama of Garson/D.A.D.

Written by Scott Kanemura

Daisuke Kuwayama of Garson/D.A.D.After the successful debut of Garson/D.A.D’s crystal-encrusted Mercedes-Benz SL 600 at last year’s SEMA show, DUB made the trek to Osaka, Japan to get the behind-the-scenes look at the man behind the crystals, Daisuke Kuwayama, one of the pioneers of crystal-decorated auto parts, and find out more about his “bling’d-out” masterpiece.

Mr. Kuwayama’s real life reads something like a classic rags to riches story. He became involved in the automotive business as a part-time tire deliveryman, wrench and importer. His part-time jobs soon allowed him to save up enough cash to open his own tire shop, Tire House Cactus. Shortly after the tire store, Kuwayama began catering to a new market of Japanese luxury sedans. At that time, all the Japanese shops were specializing in making cars faster, and he noticed how people wanted to luxuriously modify their cars. Of course, with any new trend, parts for such modifications were very scarce or non-existent.

Daisuke Kuwayama of Garson/D.A.D.

Taking a chance, Kuwayama put his money into manufacturing products for the luxury market under the name Cactus Corporation Garson Division. The Garson line of products has always been innovative with such creations as wheels with 8-inch outer lips, adding textures and patterns you would not normally see in automobiles, and producing body kits for luxury cars. His efforts paid off, but like any craze, the hype got lost and Garson started looking for the next big thing. Following in the footsteps of successful companies like Toyota, Honda and Nissan, a couple of years ago, Garson branched off to another line of products under the name D.A.D, which is considered more high-end than the Garson lineup.

Daisuke Kuwayama of Garson/D.A.D.

Daisuke Kuwayama of Garson/D.A.D.


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