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Friday, 01 August 2008 17:14

Maximillion Cooper: The Mastermind behind the Gumball 3000

Written by Kristie Bertucci

Maximillion CooperHaving been interested in cars all his life, Maximillion Cooper created the most eccentric and eclectic car race on Earth! As the mind behind the notorious Gumball 3000 rally, Cooper has expanded his Gumball empire to include everything from movies to fashion and everything in between. Check out our exclusive interview with Cooper, as he tells us the origins of the rally.

How did the idea for the rally come about?
Basically, it came about as a result of my love for racing. I used to racecars, but was also interested in skateboarding and was studying fashion in London. I had friends from all walks of life and Gumball, for me, was putting all my eclectic and eccentric friends together for a week and having a great party.

Why did you decide to call it the Gumball 3000 rally?
At the time, I was racing and the car profession was very corporate and serious, and I really wanted to create something that was the opposite of that. I wanted something fun that I could incorporate music and fashion into. I thought about pop culture and how it’s considered “bubble gum” culture and came up with gumball. I just sounded fun to me and it brought about the connotation of a ball rolling from point A to B, which is what we do since we travel for 3,000 miles.

Where does your passion for fast cars come from?
Every little boy likes cars. As a teenager, I tried to pursue my dram of becoming a racecar driver. Cars have just been a great way to get people together. Cars are great style icons. It’s just fascinating how people’s personalities are shown through the kind of car they drive.

You have a bunch of different types of people participate in the rally. Why do you think it attracts such a variety of people from different walks of life?
We didn’t invent driving on a public road, but what I think we did was create quite a groundbreaking type of adventure on the road. We take our 3,000-mile route to new territories and new cities that haven’t been incorporated in the past and pull in influences from the music and film industries to be a pop culture event as opposed to just a car event. We have great parties each night with some of the biggest names in music, fashion and movies in attendance. The Gumball 3000 rally doesn’t just appeal to those who are just into cars and car events since we are also appealing to those who love music, fashion and movies.


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