You have to be careful when creating a marketing vehicle. It needs to be tasteful, but not too boring. It needs just the right amount of “wow” to really get people talking and heads turning at events, car shows and any other marketing event you attend.
Customizing is one of those things that requires a person to have immense patience. If done in haste, the end result could end up being a disaster. When going into any build, both the owner and the customizer must not rush the process – even if the dreaded SEMA crunch is making everyone involved nervous and overwhelmed. Tony Arme of American Legends Hotrods and Muscle Cars had an idea to create a different kind of 1968 Mustang 14 years ago.
Take a peek at some of the concert scenes from the 2019 DUB Show in Phoenix, AZ! Performers included O.T. Genasis, Trippie Redd, DaniLeigh, Mellow Man Ace, Gashi, and Coca Vango.
Some builds are dreams turned reality, while others are ways to honor or remember. Gordon “Will” Frazier’s is a combination of both. His 1973 Chevrolet Caprice was his and his son Tristen’s dream car.
John Sarkisyan has made his mark as an automotive artist with his unique style that stands out amongst a crowded field of “builders.” Having owned a tuning shop and customizing his own personal cars, John is no stranger to great builds. His first project was a 2000 Honda Accord Sedan 19 years ago, which landed him a few magazine covers.
“You dream it, we source it, we build it, we deliver it!” is Pro Motorsports’ slogan and mission, as they customize rides in the Scottsdale, AZ, area. Owner Jim Lewis grew up around cars thanks to his dad, so owning his own shop was a natural progression in his love of all things automotive. “My dad would always have some type of hot rod around and we would work on it on the weekends,” Jim recalls. “He had some nice ones from Boyd [Coddington] and many others. It was always so cool going to those shops and seeing all the different things they did.”
One look at John Sarkisyan’s vintage 1955 Mercedes-Benz 300SL Gullwing at the 2018 SEMA Convention, and you’d have to lift your jaw from the floor like the rest of its admirers. As the winner of the DUB’s “Best of Show presented by Amsoil” award, the Gullwing was literally a masterpiece in the eyes of many, with its classic exterior styling and all-modern AMG internals and handcrafted interior.
When you’re the wife of an in-demand car builder, you have to deal with a lot of things. From long days and nights, SEMA crunches, hours upon hours of time at the shop and the constant talk about the latest projects and deadlines.
Like many of us, Dana Balthasar became interested in customizing cars as a teenager. Spending countless nights and weekends with his buddies in someone’s garage or at a local tuner shop, Dana dreamed of the day his own build would make it into a magazine!