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Photos: Staff

September 15 to October 15 is Hispanic Heritage Month (HHM). In celebration of it and Hispanic car culture, Hot Wheels hosted an event on Wednesday, September 21 that included vehicles on display and live discussions with a select panel of HHM trailblazers who spearheaded the scene and represent its future. 

There were a few vehicles on display from Lowriders to drift cars.

’58 Impala named “Dead Presidents” from the De Alba family, Elite CC

’71 Custom Chevy Blazer owned by John Oro 

’86 Toyota Corolla drift car owned and raced by Stephanie Rodriguez

The event had delicious food catered by Guisados tacos who also put on the “G’s on Sundays” car show series



There was a variety of speakers that talked about their history, roles and goals for the Automotive industry.

Hot wheels designers Mario Godoy and Ralph Benitez 

Armando De La Torre of Guisados and G’s on Sunday 

Stephanie Rodriguez, amateur drift racer 

Eric Graciano – automotive brand consultant 

Ricardo Rodriguez Long – head of the Hispanic motor guild 

Albert De Alba Jr – 3rd generator painter with De Alba Customs and member of Elite CC 

Hosted by Victor Carrillo, CEO of the ID agency



This Hispanic Heritage Month, Hot Wheels, Unidos en Mattel, and the Mattel Children’s Foundation have partnered with AFJA, a Los Angeles-based nonprofit organization dedicated to granting access to the power of play. AFJA collects new and gently used youth sports equipment and sustains free youth sports programs in underserved communities worldwide. Since 2018, AFJA has maintained community-organized soccer academies in Central America and is on track to launch its first academy in Los Angeles, CA in 2023. All donations made to this campaign will help sustain AFJA’s youth programs.

https://www.la2la.org/donate